Night Market

WHAT IS NIGHT MARKET Night markets or night bazaars are street market which operate at night and are generally dedicated to more leisurely strolling, shopping, and eating than more businesslike day markets. They are typically open-air markets. Night markets are commonly known as Pasar Malam by the locals, which literally means night market, â€Å"pasar† being related to â€Å"bazaar† in Persian or also the meaning â€Å"market† in Malay, and â€Å"malam† meaning â€Å"night†. A pasar malam is a street market in Malaysia, Singapore and Indonesia that opens in the evening, usually in residential neighbourhoods.WHAT IS IN THE NIGHT MARKET Night market brings together a collection of stalls that usually sell goods such as fruit, vegetables, snacks, toys, clothes, movie discs and ornaments at cheap or at least reasonable prices. A night market often takes place only one to a few days of the week, as the traders rotate around different neighbourhoods on d ifferent days of the week. Haggling over prices is a common practice at such markets. WHY PEOPLE LIKE TO GO NIGHT MARKET Night markets or night bazaars are street markets which operate at night.Most of the people like to go night markets because of convenience, cheaper price of items, shop for leisure, temptation of local food where you might not get it from restaurants, and strolling. It is very common to find the night market or the street market in Malaysia that usually opens from evening till night. Night market is usually located in residential areas. You are able to find the night markets only one to a few days of the week at one residential area. The traders will also be selling their things around different neighborhoods on different days.Night market is a one stop place whereby many stalls sell goods such as local food, fruits, vegetables, toys, clothes, shoes, and many more at cheaper prices, where at least the items are cheaper. NIGHT MARKET IN MALAYSIA The good thing of night market at Malaysia is, you can see the night market’s stalls are selling different things by our main three ethnics, which are Malay, Chinese and Indian. This is one of the reasons why more and more tourists start to hit the night market at Malaysia, as they are able to see the culture of Malaysia, goes with the traditional food from different races.As we are pacing up the trend of advanced technology of lifestyle, same goes as the demand of food. A combination of traditional Malay food in the modern life, we have even more tasty delicious food yet maintaining the traditional taste of recipes when we pay a visit to the Malay night markets. During the olden days at the Malay food stalls, most of them are just selling the traditional food such as satay, nasi lemak, kuih, spicy rendang chicken, lemang goes with the delicious rendang beef. Normally the traders will cook at home or restaurants first, and then only they do food packing and sell to the customers.Some Malay tra ders do also sell some Chinese or Indian concept of food. For example, you can see some Malays are selling ‘yong tau fu’ or ‘muruku’. SITUATION AT NIGHT MARKET Night market is not a strange place for today's city life. It is almost as same as the wet market. The difference is the market starts in the evening whereas the wet market starts in the morning. Besides that, only every Monday and Wednesday, the place is swarmed with people. On other days, the field is just gathered by a few cows grazing on the coarse grass. Night market is a spectacular and colourful market.From one end to the other, one can see a dense mass of human heads moving about restlessly under the bright neon lights of the hand-carts and stalls. These temporary stalls sell all manners of useful household goods, food and drinks. Night market is a colourful place. There are many types of fruit and vegetables, such as red tomatoes, orange carrots, green capsicums, etc, which are sold. There a re all kinds of clothes and materials too. There are different kinds of coloured plastic goods and so on. All of them add up to a marvellous view under the bright moonlight.The field at the night market is crowded by people from all walks of life. Cars spill over everywhere from the parking area to the roadsides. In such condition, only the early birds will get parking spaces. Motorcycles and bicycles going in and out. The crowds of people are walking about and the loaded carts on the middle of the path make it even more difficult to move. It is closed to traffic jam during peak hours in town. It seems like the whole community is there. Furthermore, it is also a noisy place. All around, customers and hawkers are bargaining.The din is earshattering. Nevertheless, everyone is in good mood. The shouting and bargaining are enjoyed by both customers and hawkers. â€Å"Apples! Four for $1! Cheap sale! † come the cries of one hawker. Then another hawker suddenly cries, â€Å"Apples ! Five for $1! Come on! Cheap sale! Cheap sale! † Obviously, there are already a number of people examining the fruits. There are people laughing and children crying. Just two stalls away, the loud music of cd vendors comes along cheering up the situation. The stall is also brightly illuminated. No doubt, it is doing a roaring business.Then a few stalls away, traditional medicine sellers promote their medicine. They use a microphone to speak and a loudspeaker to spread their voice. Becauseof that, a big crowd of customers will take a look and buy their products. All of that bring a festive atmosphere in the night market. There are loud and happy music like clashing ofcymbals and beating of drums, children's laughter, hawkers' call and teenagers' giggling. Everyone is in a holiday mood – enjoying the tasty food and drinks and unwinding after a hard day's work. By about 9 p. m. awkers begin to pack their things into vans. Some of them remain to get some last minute sellin g done. â€Å"$1 only, Madam! This is the last one. I sold for $2 just now but I want to go home now. † In this way, many sales transactions are closed. Furthermore, most vendors have a hard life, trying to make both ends meet. They really need to make some profits each night. Although the night market is very crowded and noisy, but the hawkers and customers will come back again and again because the night market is where things are cheaper as there are no middlemen to make a profit for themselves.

The Return: Shadow Souls Chapter 14

â€Å"All right,† Damon said as he and Elena reached Bonnie and Meredith. â€Å"Now comes the hard part.† Meredith looked up at him. â€Å"Now comes†¦?† â€Å"Yes. The really hard part.† Damon had finally unzipped his mysterious black leather bag. â€Å"Look,† he said in a bare murmur, â€Å"this is the actual Gate that we have to get through. And while we're doing it, you can have all the hysterics you want because you're supposed to be captives.† He pulled out a number of pieces of rope. Elena, Meredith, and Bonnie had drawn together in an automatic show of velociraptor sisterhood. â€Å"What,† Meredith said slowly, as if to give Damon the final benefit of some lingering doubt, â€Å"are those ropes for?† Damon put his head to one side in an oh-come-on gesture. â€Å"They're for tying your hands.† â€Å"For what?† Elena was amazed. She had never seen Meredith so obviously angry. She herself couldn't even get a word in. Meredith had walked up and was looking at Damon from a distance of about four inches. And her eyes are gray! some distant part of Elena's mind exclaimed in astonishment. Deep, deep, deep, clear gray gray. All this time I've thought they were brown, but they're not. Meanwhile Damon was looking faintly alarmed at Meredith's expression. A T. rex would have looked alarmed at Meredith's expression, Elena thought. â€Å"And you expect us to walk around with our hands tied up? While you do what?† â€Å"While I act as your master,† Damon said, suddenly rallying with a glorious smile that was gone almost before it was there. â€Å"The three of you are my slaves.† There was a long, long silence. Elena waved the entire pile of objects away with a gesture. â€Å"We won't do that,† she said simply. â€Å"We won't. There has to be some other way – â€Å" â€Å"Do you want to rescue Stefan or not?† Damon demanded suddenly. There was a searing heat in the dark eyes he had fixed on Elena. â€Å"Of course I do!† Elena flashed back, feeling heat in her cheeks. â€Å"But not as a slave, dragged along behind you!† â€Å"That's the only way humans get into the Dark Dimension,† Damon said flatly. â€Å"Tied or chained, as a vampire's or kitsune's or demon's property.† Meredith was shaking her head. â€Å"You never told us – â€Å" â€Å"I told you that you wouldn't like the way in!† Even while answering Meredith, Damon's eyes never left Elena. Underneath his outward coldness, he seemed to be pleading with her to understand, she thought. In the old days, she thought, he'd have just lounged against a wall and raised his eyebrows and said, â€Å"Fine; I didn't want to go anyway. Who's for a picnic?† But Damon did want them to go, Elena realized. He was desperate for them to go. He just didn't know any honest way of conveying that. The only way he knew was to – â€Å"You have to make us a promise, Damon,† she said, looking him directly in the eyes. â€Å"And it has to be before we make the decision to go or not.† She could see the relief in his eyes, even if to the other girls it might seem as if his face was perfectly cold and impassive. She knew he was glad she wasn't saying that her previous decision was final, and that was that. â€Å"What promise?† Damon asked. â€Å"You have to swear – to give your word – that no matter what we decide now or in the Dark Dimension, you won't try to Influence us. You won't put us to sleep by mind control, or nudge us to do what you want. You won't use any vampire tricks on our minds.† Damon wouldn't be Damon if he didn't argue. â€Å"But, look, suppose the time comes when you want me to do that? There are some things there that it might be better for you to sleep through – â€Å" â€Å"Then we'll tell you we've changed our minds, and we'll release you from the promise. You see? There's no downside. You just have to swear.† â€Å"All right,† Damon said, still holding her gaze. â€Å"I swear I won't use any kind of Power on your minds; I won't Influence you in any way, until you ask me to. I give my word.† â€Å"Right.† At last Elena broke the stare down with the tiniest of smiles and nods. And Damon gave her an almost imperceptible nod in return. She turned away to find herself looking into Bonnie's searching brown gaze. â€Å"Elena,† Bonnie whispered, tugging on her arm. â€Å"Come here for a sec, okay?† Elena could hardly help it. Bonnie was strong as a small Welsh pony. Elena went, casting a powerless look over her shoulder at Damon as she did. â€Å"What?† she whispered when Bonnie finally stopped dragging her. Meredith had come along as well, figuring it might be sisterhood business. â€Å"Well?† â€Å"Elena,† Bonnie burst out, as if unable to hold the words back any longer, â€Å"the way you and Damon act – it's different than it used to be. You didn't used to†¦I mean, what really happened between you two when you were alone together?† â€Å"This is hardly the time for that,† Elena hissed. â€Å"We're having a big problem here, in case you hadn't noticed.† â€Å"But – what if – â€Å" Meredith took up the unfinished sentence, pushing a dark lock of hair out of her eyes. â€Å"What if it's something Stefan doesn't like? Like ‘what happened with Damon when you were alone in the motel that night'?† she finished, quoting Bonnie's words. Bonnie's mouth fell open. â€Å"What motel? What night? What happened?† she almost shrieked, causing Meredith to try to quiet her and get bitten for her pains. Elena looked at first one and then the other of her two friends – the two friends who had come to die with her if necessary. She could feel her breath come short. It was so unfair, but†¦Ã¢â‚¬ Can we just discuss this later?† she suggested, trying to convey with her eyes and eyebrows Damon can hear us! Bonnie merely whispered, â€Å"What motel? What night? What – â€Å" Elena gave up. â€Å"Nothing happened,† she said flatly. â€Å"Meredith is only quoting you, Bonnie. You said those words last night while you were asleep. And maybe sometime in the future you'll tell us what you're talking about, because I don't know.† She finished by looking at Meredith, who just raised one perfect eyebrow. â€Å"You're right,† Meredith said, completely undeceived. â€Å"The English language could use a word like ‘sa.' It would make these conversations so much shorter, for one thing.† Bonnie sighed. â€Å"Well, then, I'll find out for myself,† she said. â€Å"You may not think I can, but I will.† â€Å"Okay, okay, but meanwhile does anyone have anything helpful to say about Damon's rope stuff?† â€Å"Such as, do we tell him where to stuff it?† Meredith suggested under her breath. Bonnie was holding a length of rope. She ran a small, fair-skinned hand over it. â€Å"I don't think this was bought in anger,† she said, her brown eyes unfocusing and her voice taking on the slightly eerie tone it always did when she was in trance. â€Å"I see a boy and a girl, over a counter at a hardware store – and she's laughing, and the boy says, ‘I'll bet you anything that you're going to school next year to be an architect,' and the girl gets all misty-eyed, and says, yes, and – † â€Å"And that's all the psychic spying I care to hear today.† Damon had come right up to them without making a sound. Bonnie jumped violently, and almost dropped the rope. â€Å"Listen,† Damon continued harshly, â€Å"just a hundred meters away is the final crossing. Either you wear these and you act like slaves or you don't get in to help Stefan. Ever. That's it.† Silently, the girls conferred with their eyes. Elena knew that her own expression said clearly that she wasn't asking either Bonnie or Meredith to go with her, but that she herself was going if it required crawling behind Damon on her hands and knees. Meredith, looking directly into Elena's eyes, slowly shut her own and nodded, letting out her breath. Bonnie was nodding her head already, resigned. In silence, Bonnie and Meredith let Elena tie their wrists in front of them. Elena then let Damon tie her wrists and thread a long rope between the three of them, as if they were a chain gang of prisoners. Elena could feel a flush coming up from below her chest to burn in her cheeks. She couldn't meet Damon's eyes, not this way, but she knew without asking that Damon was thinking about the time that Stefan had dismissed him from his apartment like a dog, in front of just this audience, plus Matt. Vengeful cad, Elena thought as hard as she could in Damon's direction. She knew the last word would hurt the most. Damon prided himself on being a gentleman†¦ But â€Å"gentlemen† don't go into the Dark Dimension, Damon's voice in her head said mockingly. â€Å"All right,† Damon added aloud, and took the lead rope in one hand. He started walking briskly into the darkness of the cave, the three girls crowding and stumbling behind him. Elena would never forget that brief journey, and she knew neither Bonnie nor Meredith would either. They walked across the shallow opening of the cave and into the small opening in the back, which gaped like a mouth. It took some maneuvering to get the three of them into it. On the other side the cavern flared out again, and they were in a large cavern. At least that was what Elena's enhanced senses told her. The everlasting fog had returned and Elena had no idea which way they were going. Only a few minutes later a building reared up out of the thick fog. Elena didn't know what she had been expecting from the Demon Gate. Possibly huge ebony doors, carved with serpents and encrusted with jewels. Maybe a rough-hewn, weathered colossus of stone, like the Egyptian pyramids. Perhaps even some sort of futuristic energy field that flickered and flashed with blue-violet lasers. What she saw instead looked like a ramshackle depot of some kind, a place for holding and shipping goods. There was an empty pen, heavily fenced, topped with barbed wire. It stank, and Elena was glad that she and Damon had not channeled power to her nose. Then there were people, men and women in fine clothes, each with a key in one hand, murmuring something before opening a door in one side of the building. The same door – but Elena would bet anything that they weren't all going to the same place, if the keys were like the one she had briefly â€Å"borrowed† from Shinichi's house a week or so ago. One of the ladies looked as if she were dressed for a fancy masquerade, with fox ears that blended into her long auburn hair. It was only when Elena saw under her ankle-length dress the swishing of a fox tail that she realized that the woman was a kitsune making use of the Demon Gate. Damon hastily – and none too gently – led them to the other side of the building, where a broken-hinged door opened into a dilapidated room that, strangely, seemed larger on the inside than on the outside. All sorts of things were being bartered or sold here: many looked as if they had to do with the management of slaves. Elena, Meredith, and Bonnie looked at one another, round-eyed. Obviously, people bringing wild slaves in from the outside considered torture and terror all in a day's work. â€Å"Passage for four,† Damon said briefly to the slump-shouldered but heavyset man behind the counter. â€Å"Three savages all at once?† The man, eyes devouring what he could see of the three girls, turned to look at Damon suspiciously. â€Å"What can I say? My job is also my hobby.† Damon stared him straight in the eyes. â€Å"Yeh, but†¦Ã¢â‚¬  The man laughed. â€Å"Lately we bin gettin' maybe one or two a month.† â€Å"They're legally mine. No kidnappings. Kneel,† Damon added casually to the three girls. It was Meredith who got it first and sank to the ground like a ballet dancer. Her dark, dark gray eyes were focused on something no one but she could see. Then Elena somehow untangled the single syllable from the others. She focused her mind on Stefan and pretended she was kneeling to kiss him on his prison pallet. It seemed to work; she was down. But Bonnie was up. The most dependent, the softest, the most innocent member of the triumvirate found that her knees had gone solid. â€Å"Redheads, eh?† the man said, eyeing Damon sharply even as he smirked. â€Å"Maybe you'd better buy a little tingler for that one.† â€Å"Maybe,† Damon said tightly. Bonnie just looked at him blankly, looked at the girls on the ground and then threw herself into a prostrate position. Elena could hear her sobbing softly. â€Å"But I've found that a firm voice and a disapproving look actually work better.† The man gave up and slumped again. â€Å"Passage for four,† he grunted and reached up and pulled on a dirty bell rope. By this time Bonnie was weeping in fear and humiliation, but no one seemed to notice, except the other girls. Elena didn't dare to try to comfort her telepathically; that wouldn't fit in with the aura of a â€Å"normal human girl† at all, and who knew what traps or devices might be hidden here in addition to the man who kept undressing them over and over with his eyes? She just wished she could call up one of her Wings attacks, right here in this room. That would wipe the smug look off the man's face. A moment later, something else wiped it off as completely as she could have desired. Damon leaned across the counter and whispered something to him that turned the slumped man's leering face a sickly color of green. Did you hear what he said? Elena communicated this to Meredith using her eyes and eyebrows. Meredith, her own eyes crinkling, positioned her hand in front of Elena's abdomen, then made a twisting, ripping motion. Even Bonnie smiled. Then Damon led them to wait outside the depot. They had only been standing a few minutes when Elena's new vision spotted a boat gliding silently through the mist. She realized that the building must be on the very bank of a river, but even with Power directed solely to her eyes she could barely make out where the nonreflective land gave way to shining water, and even with Power directed solely to her ears she could barely hear the sound of swift deep water running. The boat stopped – somehow. Elena couldn't see any anchor dropped or anything to fasten it to. But the fact was that it did stop, and the slumped man put down a plank, which stayed in place as they boarded: first Damon, and then his bevy of â€Å"slaves.† On board, Elena watched Damon wordlessly offer six pieces of gold to the ferryman – two for each human who presumably wouldn't be coming back, she thought. For a moment she was lost in the memory of being very young – only three or so, she must have been – and sitting on her father's lap while he read to her from a wonderfully illustrated book about the Greek myths. It told about the ferryman, Charon, who took spirits of the deceased over the river Styx to the land of the dead. And her father telling her that the Greeks put coins on the eyes of those who died so they could pay the ferryman†¦. There's no coming back from this journey! she thought suddenly and violently. No escape! They might as well be truly dead†¦. Strangely, it was horror that saved her from this morass of terror. Just as she lifted her head, perhaps to scream, the dim figure of the ferryman turned from his duties briefly as if to look back over the passengers. Elena heard Bonnie's shriek. Meredith, shaking, was frantically and illogically reaching for the bag in which her gun was stowed. Even Damon didn't seem to be able to move. The tall specter in the boat had no face. He had deep depressions where his eyes should be, a shallow hollow for a mouth, and a triangular hole where his nose should have protruded. The uncanny horror of it, on top of the stink from the depot pens, was simply too much for Bonnie, and she slumped sideways, limp against Meredith, in a faint. Elena, in the midst of her terror, had a moment of revelation. In the dim, moist, dripping twilight, she had forgotten to stop trying to use all her senses to their fullest. She was undoubtedly better able to see the inhuman face of the ferryman than, say, Meredith. She could also hear things, like the sounds of long-dead miners tapping at the rock above them, and the scurrying of enormous bats or cockroaches or something, inside the stone walls all around them. But now, Elena suddenly felt warm tears on her icy cheeks as she realized that she had completely underestimated Bonnie for as long as she'd known about her friend's psychic powers. If Bonnie's senses were permanently open to the kinds of horrors Elena was experiencing now, it was no wonder that Bonnie lived in fear. Elena found herself promising to be a hell of a lot more tolerant the next time Bonnie faltered or started screaming. In fact, Bonnie deserved some kind of an award for keeping a grip on sanity this far, Elena decided. But Elena didn't dare do any more than gaze at her friend, who was completely unconscious, and swear to herself that from now on Bonnie would find a champion in Elena Gilbert. That promise and the warmth of it burned like a candle in Elena's mind, a candle she pictured held by Stefan, the light of it dancing in his green eyes and playing over the planes of his face. It was just enough to keep her from losing her own sanity on the rest of the journey. By the time the boat docked – at a place just slightly more traveled than the one where they had embarked – all three of the girls were in a state of exhaustion brought on by prolonged terror and wrenching suspense. But they hadn't really used the time to think over the words â€Å"Dark Dimension† or to imagine the number of ways its darkness might be manifested. â€Å"Our new home,† Damon said grimly. Watching him instead of the landscape, Elena realized from the tension in his neck and shoulders that Damon was not enjoying himself. She'd thought he'd be heading into his own particular paradise, this world of human slaves, and torture for entertainment, whose only rule was self-preservation of the individual ego. Now she realized that she had been wrong. For Damon this was a world of beings with Powers as great or greater than his own. He was going to have to claw out a foothold here among them, just like any urchin on the street – except that he couldn't afford to make any mistakes. They needed to find a way not just to live, but to live in luxury and mingle with high society, if they were to have any chance to rescue Stefan. Stefan – no, she couldn't allow herself the luxury of thinking about him at that time. Once she started she would become undone, begin to demand ridiculous things, like that they go round to the prison, just to stare at it, like a junior high kid with a crush on an older boy, who just wanted to be driven â€Å"by his house† to worship it. And then what would that do to their plans for a jailbreak later? Plan A was: don't make mistakes, and Elena would stick to that until she found a better one. That was how Damon and his â€Å"slaves† came to the Dark Dimension, through the Demon Gate. The smallest one needed to be revived with water in the face before she could get up and walk.

Business Fundamentals Essay

This course will provide the student with information about business operations and business vocabulary and it will help direct the thinking of each student to the field of business best suited for her/his interest and talent. Subject matter includes an analysis of the specialized fields within the business organization. The course covers concepts of business, management functions, organizational considerations, and decision-making processes. This course is beneficial to business majors and non-business majors. There is no prerequisite. (If you are trying to make a decision as to the course you should take next, Principles of Management is a good choice for business majors. ) PUBLISHER’S WEBSITE This book also has a website that is first rate! I encourage you to use all the materials that are available to you especially this website. The student site is located at: www. mhhe. com/ub9e PREREQUISITE Working knowledge of the use of computers, email and the internet. COURSE REQUIREMENTS 1) Complete the orientation quiz and Biz game for 5 extra credit points added to the avg of your exam scores for each!. 2) Read the text book chapters. 3) Complete the stock project and the Biz Game. 4) Students are highly encouraged to keep up and on schedule. Homework or extra credit projects may be graded for extra credit or as a sign of effort (at the discretion of instructor). Each extra credit assignment is worth 5 points on an exam. 5) Students are required to get the help they need in a timely fashion (do not wait till the end of the semester). If for some reason, your messages are not returned in a timely manner, it is up to you to follow up and get help. Make sure you include your name, section number and the name of your class in all communications. Sometimes my schedule is hectic so don’t waste time waiting, contact again if you don’t get the help you need. READING It is important to read the chapters. Also, all the test questions come from the textbook. EXAMS All tests will be given at the testing centers. All of the exams are multiple choice. The student will be allowed to use pencils, scantron, and ruled paper. Since this is an introductory course, many of the exam questions will be definitions. There will also be several theory questions on each exam and not much history. My plan is to ask a lot of easy questions about almost everything. Exams are scored as the percentage correct. It is up to the student to check that the grades are posted correctly. Please keep your copy of your test scores as they have been known to disappear. On some exams short answer or essay questions might be available for extra credit. These are NOT open book exams, and you will NOT be able to use notes for these exams. Late Exams It is extremely rare for a student to be successful in the course once they get behind. To ease your scheduling, I will list the week you should take the test to stay on schedule. If you take an exam after the assigned time and date, 2 points may be deducted from your test score for everyday after the exam date that you take it. **TESTING CENTERS The tests may be taken at any of the following ACC testing centers: Rio Grande Campus Riverside Campus Eastview Campus Northridge Campus Round Rock CampusCypress Creek Campus Pinnacle Campus Fredericksburg Campus San Marcos High School The testing centers in bold above are able to administer the exams via computer which will automatically give you your grade as well as feedback when the exam is completed. You may use the others but realize that until I receive the exam from the testing center, I cannot post your grades. Check with the center you are interested in for their hours and allow 1 1/12 hours to take the exams. You will need a student identification (or fee receipt card) and a picture identification (drivers’ license works great) to take the exams in the testing centers. You can get student identification at the Bursar’s Office at any of our main campuses. Extra Credit Completion of the orientation quiz and information sheet is worth 5 extra credit points to be added to your exam scores. Completion of the Biz Game is another 5 points. Additional extra credit opportunities are in the assignment section. COURSE GRADE FINAL AVERAGE GRADE ASSIGNMENT A 90 – 100 Percentage correct on exams EXAM 1 17%B 80 – 89 EXAM 2 17%C 70 – 79 EXAM 3 17%D 60 – 69 EXAM 4 17% F Below 60 EXAM 5 17% STOCK PROJECT 15% TOTAL 100. 0% WITHDRAWALS You are responsible for withdrawing by the withdraw date. Failure by you to withdraw from the course or successfully complete the course may result in a grade of â€Å"F†. INCOMPLETES An incomplete (I) grade will only be given if the student has substantially completed the course with a passing grade. A student must have completed all exams and assignments to date, be passing, and have circumstances that prevent course completion that occur after the deadline to withdraw with a grade of â€Å"W†. All work to complete the course must be completed before the end of the following semester for the granting of an appropriate grade. Failure to do so will result in a failing grade for the course. The instructor must be notified before the end of the semester if the students need an incomplete and all work must be made up as soon as possible. Incompletes are not recommended as students will miss the extra credit for finishing on time and many incompletes are never completed. Also see departmental policies below. ACADEMIC PROGRESS A student who is not meeting course objectives may be withdrawn from the course at the discretion of the instructor. It is the student’s responsibility to consult with instructors and seek support services when course objectives cannot be met. The student may appeal instructor-initiated withdrawals within 10 days. RULE OF THREE – NEW Per state law, effective spring 2006 any student taking a class for the third time or more may be charged an additional $60 per credit hour unless exempted. Visit the â€Å"Rule of Three† web site for additional information http://www. austincc. edu/admiss/ruleofthree/ Rule of 6 W’s – NEW Per state law, students enrolling for the first time in fall 2007 or later at any Texas college or university may not withdraw (receive a W) from more than six courses during their undergraduate college career. Some exceptions for good cause could allow a student to withdraw from a course without having it count toward this limit. Students are encouraged to carefully select courses. CALCULATORS The use of a calculator is strongly encouraged. Use them during exams and when completing homework. Any basic hand-held calculator will do – just be sure you know how to use it. A square root function is most helpful. COMMENTS FOR SUCCESS You are responsible for all assigned readings and assignments. Students are strongly encouraged to meet with the instructor for assistance whenever needed. Refer to my office hours listed above. If these are not convenient for you, I will be happy to schedule appointments at other times. Many resources are available to help you succeed in this course – you need only ask for help. The material starts at a very easy level but quickly gets harder. Remember as the semester progresses, things inevitably come up so keeping on pace will make your life much easier. This is a demanding course and everyone must work hard to succeed. Students can significantly improve their chances of success by using the following tips: Do not panic! Although this is a demanding course, it is a procedural process to learn the material and if you put in the effort you will do fine. There is nobody in this class that is unable to learn and fulfill your grade expectations! Use the textbook web site comes with the course Read all the text chapters carefully: Do anything you can to improve your reading skills. You will spend much of your college and professional career reading and anything you can do to improve your ability is time well spent. If you are not reading straight down the page than you are not reading fast enough! After you read the material, take a breath and think how the material might apply to your world! If something does not make sense make a note and ask a  fellow student or your instructor to help you understand the concept. Complete all assignments. ask questions, you are probably not the only one who has that question. If you miss something, be able to explain to yourself or someone else why you missed the answer. Again relate the information to your life. Use the student CD that comes with the book. Ignoring it is to lose a great tool for the course. The most important thing to remember about answering questions is to READ the Questions Carefully. Make sure you understand what the question is asking. Eliminate extraneous data you might be given! Check on the Blackboard site regularly. Get in a study group if possible. Work together and prepare for exams together. Take advantage of the free help available at ACC and contact the instructor if you have any problems Free tutoring is available at all the major campuses The web sight for all our campus tutoring is: http://www. austincc. edu/tutor/HELP If you are having any problems contact your instructor right away. Don’t sit and spin your wheels. If it is slowing you down I take it seriously. If for some reason you don’t hear from me contact me again or contact my assistant. I need to get you back on track Policies for Incompletes, Attendance, and Withdrawal are as follows: Incomplete Policy: An incomplete (I) will be granted to a student in rare circumstances. Generally, to receive a grade of I, a student must have completed all examinations and assignments to date, be passing, and have personal circumstances that prevent course completion that occur after the deadline to withdraw with a grade of W. Withdrawal Policy: It is the student’s responsibility to withdraw from a course. Instructors are allowed to withdraw students for non-attendance and lack of academic progress but students must not rely on their instructor to withdraw them if they wish to withdraw. Austin Community College policies for Academic Freedom, Scholastic Dishonesty, Student Discipline, and Students with Disabilities are as follows: Academic Freedom Statement: Each student is strongly encouraged to participate. In any classroom situation that includes discussion and critical thinking, there are bound to be many differing viewpoints. These differences enhance the learning experience and create an atmosphere where students and instructors alike will be encouraged to think and learn. On sensitive and volatile topics, students may sometimes disagree not only with each other but also with the instructor. It is expected that faculty and students will respect the views of others when expressed in classroom discussions. Scholastic Dishonesty Statement: Acts prohibited by the College for which discipline may be administered include scholastic dishonesty, including but not limited to cheating on an exam or quiz, plagiarizing, and unauthorized collaboration with another in preparing outside work. Academic work submitted by students shall be the result of their thought, research or self-expression. Academic work is defined as, but not limited to tests, quizzes, whether taken electronically or on paper; projects, either individual or group; classroom presentations, and homework† (Student Handbook). Penalties for scholastic dishonesty will depend upon the nature of the violation and may range from lowering a grade on one assignment to an F in the course and/or expulsion from this institution. Student Discipline Statement: Classroom behavior should support and enhance learning. Behavior that disrupts the learning process will be dealt with appropriately, which may include having the student leave class for the rest of that day. In serious cases, disruptive behavior may lead to a student being withdrawn from the class. ACC’s policy on student discipline can be found in the Student Handbook. Students with Disabilities Statement: Each ACC campus offers support services for students with documented physical or psychological disabilities. Students with disabilities must request reasonable accommodations through the Office for Students with Disabilities on the campus where they expect to take the majority of their classes. Students are encouraged to do this three weeks before the start of the semester†. WEEK  Due Dates and Chapter Titles CHAPTER ASSIGNMENT 1 Start of course January 17 Introduction to Course and Orientation Orientation quiz and information sheet Managing within the Dynamic Business Environment: Taking Risks and Making Profits P, 1 2 Week of January 23 How Economics Affects Business: The Creation and Distribution of Wealth Competing in Global Markets 2, 3 3 Week of January 30 Demonstrating Ethical Behavior and Social Responsibility Exam I over Chapters 1,2,3,4 4, Test 4 Week of February 6 Choosing a Form of Business Ownership Entrepreneurship and Starting a Small Business. 5, 6 5 Week of February 13 Management, Leadership, and Employee Empowerment Adapting Organizations to Today’s Markets 7,8 6 Week of February 20 Producing World-Class Goods and Services 9 7 Week of March 5 Exam II over Chapters 5,6,7,8,9 Motivating Employees and Building Self-Managed Teams test,10 8 Week of March 12 SPRING BREAK!!! 9 Week of March 19 Human Resource Management: Finding and Keeping the Best Employees Dealing with Employee-Management Issues and Relationships 11, 12 *Schedule Might Change. Be sure to check Blackboard for Announcements and changes to schedule.

Building a customer loyalty scheme via The Three Commitment Components Essay

Building a customer loyalty scheme via The Three Commitment Components model for family-run Thai restaurants in London - Essay Example The latter trend has borne business ventures’ interest in fostering consumer loyalty, which is synonymous with consumer adherence to an establishment’s products and services, as opposed to shifting to alternative suppliers. Further, adoption of consumer loyalty has seen firms shift from the traditional marketing model that primarily targeted broadening of their consumer bases and enhancing profitability through increased sales volumes, toward marketing for loyalty. The widespread inclination is evident from the increasing number of companies that are opting to formulate, implement, assess and improve loyalty strategies or programmes meant to develop stable relations with customers. This paper seeks to provide insight into how the three commitment component model can be used to formulate loyalty programmes and consequently foster consumers’ loyalty to a family-run Thai restaurant based in London. Customer loyalty will enable the Thai restaurant to attain higher ef ficiency by streamlining operation strategies, providing customers’ with favorite meals or services, and incurring lower expenditure, while using three commitment component model-based programmes. Conventionally, firms utilized a loyalty strategy that sought to attract numerous customers, but not to retain them in the long run. An excellent example of a traditional loyalty model is the behavioural approach, whereby firms take advantage of customers’ buying propensities to build a loyalty program. This translates to creation of slow point redemption of points or rewards by a customer after they use the establishment’s products or services for a while. Contrastingly, the three commitment component model encompasses three principal loyalty elements, that is, the affective, normative and continuance. The affective aspect represents elements that bind consumers willingly to a service provider. The

Information Policy Essay Example | Topics and Well Written Essays - 250 words - 1

Information Policy - Essay Example All should protect copyrights especially by ISPs and the government. ISPs allow access to content, and, therefore, they must ensure that they do not promote piracy by supporting copyrights. I also agree that redirecting  a domain  is not sufficient, and the ICE should confiscate all servers and arrest domain owners that support piracy. Google does own YouTube, but both run on entirely different domains. Google and YouTube can both be easily shut down as they not top level domains. Top level domains are those that are owned by countries. Top level domains are protected by courts and cannot be shut down. Google is not a top level domain and can easily be shut down if it violates copyright law. However, the closure of a massive search giant like Google might vastly affect the internet. Copyright issues can easily be tracked through algorithms and digital signatures. Google already uses algorithms to track companies that violate copyright issues and blacklists them. Use of digital signature to accompany copyrighted products can protect copyrights. Programs are already in place to encode copyrighted materials with digital signatures. Materials without the signature are tracked to their source, and the pirates can then be apprehended. Post, D.  Are Internet domain names â€Å"property†?.  Washington Post. Retrieved 19 June 2015, from http://www.washingtonpost.com/news/volokh-conspiracy/wp/2014/08/01/are-internet-domain-names-property/ Post, D.  DC Court rules that Top-Level Domain not subject to seizure.  Washington Post. Retrieved 19 June 2015, from

The Surgical Count in Perioperative Nursing Research Paper

The Surgical Count in Perioperative Nursing - Research Paper Example This may sound strange but evidence of research and studies proved that incidence of retained sponges and instruments (RSI) happen. This paper presents the observed conformity of evidence-based practice on surgical counts procedure with respect to applied nursing research, taking into consideration the observations and experiences I earned during my actual clinical exposure in a healthcare facility’s operating room (OR) setting where surgical procedure is done. It aims to identify any observed flaws in the procedure base on my personal observation and to determine the common causes of discrepancies in surgical counts in spite of the strict adherence to a standardized guideline adaptable in international surgical settings. To begin with, surgical counts, according to Spry (2005, p. 168), is the â€Å"counting of sponges, sharps such as blades and needles, and instruments that are opened and delivered to the field for use during surgery.† The International Federation of P erioperative Nurses (IFPN n.d.) provided the basis for the surgical count practice in order to promote safe, quality perioperative patient care internationally, that is intended to standardize sponge, sharp and instrument counts and includes basic principles as guidelines adaptable in surgical settings internationally. The certified surgical technologist and the circulator (circulating nurse) are responsible in the proper performance of surgical count (Association of Surgical Technologists 2006), but according to Belton and Berter (2004), either a surgical technician or a registered nurse can fill the scrub nurse role in performing the surgical count after surgical hand scrub and aseptically donned a surgical gown and gloves. The surgical count is done to ensure that all items used during the surgical procedure are removed and can be accounted for completion of the procedure (Hamlin, Richardson-Tench, & Davies 2009, p. 88). All surgical items delivered to the sterile field prior to the incision and during the actual surgery are reconciled for completeness to the inventoried items after the end of the surgery (Spry 2005, p. 168). Moreover, the surgical count plays a vital role in enabling the perioperative practitioner and surgical team to enhance the patient’s safety (Rothrock 2002). Rothrock emphasized that surgical items used by the surgical team in performing invasive procedures are foreign bodies to the patient and must be accounted for at all times to prevent retention and injury to the patient. The International Federation of Perioperative Nurses (2009) or IFPN promulgated the general guidelines in surgical count covering surgical count standards as to general criteria, sponge count, sharp count, instrument count, documentation, and count discrepancies. This guideline established by the IFPN (n.d.) was conformed by the Australian College of Operating Room Nurses (ACORN), Association for Perioperative Registered Nurses (AORN), National Association of Theatre Nurses (NATN), Operating Room Nurses Association of Canada (ORNAC), and South African Theatre Nurse (SATS). In spite of the crucial adherence to standardized surgical count procedure, there were evidences showing that discrepancies exist. According to Greenberg, Regenbogen, Lipsitz, Diaz-Flores, and Gawande (2008), â€Å"one in 8 surgical cases involves a surgical discrepancy in the count; the majority of which were unaccounted-for sponges and instruments, representing potential retained sponges and instruments.† In the report of amednews staff Kevin B. O’Reilly (September 2008), he stated that â€Å"While cases of retained foreign objects are rare, discrepancies in counts happen in 13% of surgeries, according to an August Annals of Surgery study.† O’Reilly (2008), as he cited the Annals of Surgery

Foundation for critical thinking Essay Example | Topics and Well Written Essays - 250 words

Foundation for critical thinking - Essay Example humility does not mean loss of power to reason but rather understanding that each encounter with other people is an opportunity to learn (Foundation for Critical Thinking, 2013). Intellectual perseverance refers an awareness of the importance to adhere to insights and facts no matter how disabling situations might be or the magnitude of unreasonable oppositions from other people with different points of view. Intellectual perseverance denotes the ability to take our time to work through confusion and questions that trouble our minds in order to gain deeper understanding on various issues. It is the ability to acquire courage to navigate intellectual complexities (Foundation for Critical Thinking, 2013). Intellectual autonomy is the capacity to have control over our values, beliefs and inferences. Intellectual autonomy implies that an individual is able to use reason and evidence to analyze different beliefs. He /she is able to object where it is expedient to object and only believes when it is sensible to believe (Cone, 2013). Depending on situations, it may not be rational to object or believe. Intellectual autonomy in such cases dictates that we conform (Foundation for Critical Thinking, 2013). Therefore, to maximize my intellectual perseverance, I will look to hard tasks as opposed to easy tasks. It won’t matter how time consuming they will be. I will repeatedly attempt to accomplish the task until it’s done. The satisfaction of achievement that I will gain after tackling the hard task will leave me with a magnified sense of accomplishment and pride that I chose the harder way and persevered. I will improve my intellectual humility by training myself to tolerate and listen to other peoples’ views and ideas, bearing in mind that they may be more knowledgeable than I am. Finally, I will maximize intellectual autonomy by developing a habit of gathering adequate facts regarding a particular issue, analyzing the facts and making a final liberal decision

Position Essay Example | Topics and Well Written Essays - 500 words

Position - Essay Example Cellopharone is an organic substance, polysaccharide in nature (Carlisle 338). Being a constituent of plant cell walls, it is the commonly recognized organic substance. It is appropriate for foodstuff packing due to its limited permeability on various aspects. Cellophane is processed from extremely purified cellulose obtained from bleached sulphide pulp (Carlisle 338). In addition, cellophane is biodegradable, and thus ecologically friendly. However, its processing causes air pollution. It is produced by employing carbon disulfide, found freely in the air. Carbon disulfide, under elevated concentrations, responds when exposed to other unstable chemicals thus forming smog in the atmosphere (Carlisle 338). It also injures ones sight and cause pain in several human systems. Cellophane product and use should be minimized because when produced in large quantity, they lead to environmental pollution and other health complications. Inorganic foods are foods, which are raised by the use of inorganic methods. This is through the use of chemical compounds such as pesticides, synthetic fertilizers, antibiotics and hormones (Carlisle 338). Foods raised in this way contain remnants of these chemicals which are dangerous to health. Inorganic foods are harmful to human consumption as herbicides and pesticides used to raise these crops are very toxic. When these chemicals build up in human bodies, they lead to diseases and other health complications. A good example is a herbicide called glyphosate commonly used for crop production (Carlisle 338). A laboratory study done by scientists in France in the year 2005 proved that glyphosate destroyed completely human placental cells and abnormal embryonic cells. These chemicals lead to birth defects and cancers, in addition to crop and animal losses (Lawson). Inorganic chemicals lead to the gastrointestinal tract erosion, dysphagia, cardiovascular, kidney damage,

Cystic Fibrosis Research Paper Example | Topics and Well Written Essays - 1000 words

Cystic Fibrosis - Research Paper Example nifestation of the disease in the form of pancreatic malabsorption considered to be due to pancreatic abnormalities with evidence from histological changes at autopsy was reported (Parmalee, 1418-1428; Hess and Sapphire, 1-13). Another important clinical feature included severe respiratory problems in affected children. Other significant report of pancreatic changes with features compatible to that of cystic fibrosis came from Margaret Harper of Sydney who reported congenital steatorrhea due to pancreatic defect (Harper, 45-56). However the recognition for describing cystic fibrosis as a separate clinical entity goes to Dr Dorothy Andersen who described neonatal intestinal obstruction, respiratory complications and characteristic pancreatic histology in her 1938 report (Andersen, 344-399). She called it the ‘fibrocystic disease of the pancreases. In the forties it was recognized as a generalized disorder affecting organs other than the pancreas and Dr Sydney Farber who coined t he term ‘mucoviscidosis’ for the condition accurately summarized the secondary consequences of Cystic fibrosis to cause clogging of respiratory tract by thick mucus, secondary Staphylococcal infection and failure of proper lubrication of ciliated epithelium (Farber, 827-833). The first suggestion of cystic fibrosis being an inherited disorder came from Philip Howard who reviewed familial occurrence of the fibrocystic disease of the pancreas (Howard, 330-332). However the first clear report that identified cystic fibrosis to be inherited as a recessive Mendelian trait came from Andersen and Hodges in 1946. They investigated 56 families from literature and 47 of their own families to come to the conclusion that the incidence of the disorder follows the Mendelian recessive inheritance which approximated the incidence in siblings as 25% as expected of a Mendelian recessive condition which required more than one factor for expression (Andersen and Hodges, 62-80). Various research groups

Constitutional and adminstrative law - (Conventions) Essay

Constitutional and adminstrative law - (Conventions) - Essay Example (Carroll, 2007) In UK royal prerogative has been used by the Monarch himself since centuries however, the trends changed and during 19th century, it was decided to get the advice of the Prime Minister or the cabinet in order to exercise this right. However, this has changed gradually and it is now even argued that royal prerogative has no place in the modern Western democracy. The fact that Tony Blair and Coalition government went to war by directly consenting the parliament itself may be considered as a trend shift suggesting that there now exists a convention to seek parliament’s consent for any action. This paper will therefore discuss as to whether there is a convention now which outlines that every government in country would take consent of the parliament for any actions taken. This paper will therefore argue whether a convention exists to restrict royal prerogative to go to war. There is no fixed definition of convention as it has been defined differently by various authors. Hood Philips defines conventions as â€Å"Ê ºRules of political practice, which are regarded as binding, by those to whom they apply, but which are not laws because they are not enforced by the courts and parliament†. (Philips, 2001). This definition may be considered as one of the earliest attempts to define what conventions are and under what conditions and authority they can be enforced. Philips outlines conventions as rules of political practice which are also not laws and therefore not enforced by the courts as well as the parliament. The above definition of convention therefore outlines that are understandings which regulate the conduct of the Crown and Parliament in the absence of any formal rules. Constitutional conventions therefore are considered as the tools through which flexibility can be achieved in constitution without actually going through a process of legislation. As such the ultimate purpose for which

Analysis of two commercial brands of bleaching solution Essay Example for Free

Analysis of two commercial brands of bleaching solution Essay Objective To determine the concentrations of the active ingredients in 2 commercial bleaches. Introduction Sodium hypochlorite is usually found in bleaching solutions. It is the active ingredient of bleaching solutions. It bleaches by oxidation. When it is added to dye, the following reaction occurs: ClO- + dye - Cl- + (dye + O) If the oxidized form of the dye is colorless, then the color of the dye would fade away. In the presence of acid, the hypochlorite ions from the bleaching solution reacts with the iodine ions from potassium iodide in the following way: ClO- + 2I- + 2H+ I2 + H2O + Cl-. When sodium thiosulphate solution is added into this reacted solution, a further reaction occurs: I2 + 2S2O32- 2I- + S4O62- This reaction could be used in titration to find out the number of moles of thiosulphate ions, thus the concentration of hypochlorite ions in the bleaching solution. Procedure 1. 10 cm3 of Kao Bleach was pipette into a volumetric flask. Distilled water was added until the meniscus reaches the graduation point. 2. 25 cm3 of the titrated bleach was pipette into a conical flask. About 10 cm3 of potassium iodide and dilute sulphuric acid was added into the conical flask. 3. The solution was titrated with sodium thiosulphate solution until the brown colour of the iodine fades. 4. Starch solution was added into the conical flask, and the solution was further titrated until the dark-brown colour of the starch-iodine complex turns to colourless. The volume of sodium thiosulphate solution required to reach the end point was recorded. 5. Steps 1 to 4 were repeated 3 more times. 6. Steps 1 to 5 were repeated using Clorox Bleach. Data and Calculation Molarity of standard Na2S2O3 solution = 0. 05182M Brand A: Kao Price: $11. 9/ 1500ml Trial 1 2 3 Final reading/cm3 26. 8 23. 1 25. 7 26. 0 Initial reading/ cm3. 4. 1 0. 4 2. 9 3. 2 Volume of Na2S2O3 22. 7 22. 7 22. 8 22. 8 Average no. of moles of Na2S2O3 used in the titration: 0. 05182 X (22. 7 + 22. 8 X 2)/3 X 0. 001 = 1. 180 X 10-3 moles So, there are (1. 180 X 10-3 /2) =5. 90 X 10-4 moles of I2 in the reaction So, there are 5. 90 X 10-4 moles of ClO- ions in the diluted solution. Concentration of ClO- in Kao bleach = 5. 90 X 10-4 X 10 /10 X 1000 =0. 5899M Brand B: Clorox Price: $21. 9/ 2840ml Trial 1 2 3 Final reading/cm3 33. 5 32. 4 32. 0 33. 2 Initial reading/ cm3 2. 7 1. 3 0. 9 2. 3 Volume of Na2S2O3 30. 8 31. 1 31. 1 30. 9 Average no. of moles of Na2S2O3 used in the titration: 0. 05182 X (30. 9+ 31. 1 X 2)/3 X 0. 001 = 1. 608 X 10-3 mole So, there are (1. 608 X 10-3 /2) =8. 041 X 10-4 moles of I2 in the reaction So, there are 8. 041 X 10-4 moles of ClO- ions in the diluted solution. Concentration of ClO- in Kao bleach = 8. 041 X 10-4 X 10 /10 X 1000 =0. 8041M Conclusion The concentration of ClO- in Kao is 0. 5899M while that of Clorox is 0. 8041M. Discussion 1. When we add starch solution into the conical flask, the solution turns dark blue. After that, when we add a few drops of sodium thiosulphate, the colour of the solution would turn colourless. We must be careful when we are doing this step. This is because the starch-iodine complex does not show graduation of color change. We may get pass the end point easily. The readings would be inaccurate. 2. Dilute sulphuric acid is irritating. So we must be extra careful in using it. How did I use sulphuric acid more safely? I used a larger measuring cylinder to measure out the amount of sulphuric acid. The likeliness of spilling the acid would be lower. 3. After I had done all the experiments, I found out that the tip of the pipette was broken. When I asked Mr. Leung, he said that the pipette could not be used anymore. Why? I could think of 2 reasons. First, the broken tip of the pipette could cause danger when we are using the pipette. We would have a higher chance of getting our finger cut. Second, the broken tip of the pipette may cause the solution to be carried to leak. So, it is unreliable. Answers to Study Question 1. (a) Amount of active ingredient in Kao: 0. 5899 X (35. 5 + 16) = 30. 38 g /dm3 Amount of active ingredient in Clorox: 0. 8041 X (51. 5) = 41. 41 g/dm3 (b)Cost per gram of Kao: (11. 9 X 1000/1500) /30. 38 = $0. 2611 per gram Cost per gram of Clorox: (21. 9 X 1000/2840) / 41. 41 = $ 0. 186 per gram 2. As Clorox is of a lower price, it is the better buy. 3. Adding potassium iodide in excess ensures that all chlorate ions have reacted. Only when all the chlorate ions have been reacted that the amount of iodine formed can fully reflect the amount of chlorate ions in the solution. This ensures that the volume of sodium thiosulphate used in the titration can be used to determine the number of moles of chlorate ions in the solution. 4. When an acid is added into a solution of chlorate and iodine ions, iodine would be liberated. The iodine can then be used in titration to determine the amount of the chlorate ions. 5. The second way it may deteriorate is by decomposition by sunlight: 2H+ + 2ClO- - 2HCl + O2 The chlorate ions, under sunlight, decompose back to chlorine ions and the bleaching ability of the bleaching solution is reduced. 6. This is because before reaching the end point, starch solution will not show any signs of being close to the end point. Other indicators will. For example, if methyl orange is close to its end point, it will first change the color of the solution to orange. Then, the solution would turn back to its original colour. In this way, we will know that we are close to the end point and we would add the solution more slowly. However, similar characteristics could not be found when we use starch as an indicator. So, we may get pass the end point easily. This problem is solved by titrating the iodine solution without any indicator first. After the brown color of iodine vanishes, we know that we are very close to the end point. At this stage, adding starch solution can tell us whether there is still iodine in the solution. As we know that we are already very close to the end point, we would add the solution more slowly. It would be lees likely to shoot pass the end point.

Direct Marketing Essay Example for Free

Direct Marketing Essay Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits organizations to communicate straight to the customer, with advertising techniques that can include Cell Phone Text messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Direct marketing messages emphasize a focus on the customer, data, and accountability. Characteristics that distinguish direct marketing are: 1. Marketing messages are addressed directly to the customer and/or customers. Direct marketing relies on being able to address the members of a target market. Addressability comes in a variety of forms including email addresses, mobile phone numbers, Web browser cookies, fax numbers and postal addresses. 2. Direct marketing seeks to drive a specific call to action. For example, an advertisement may ask the prospect to call a freephone number or click on a link to a website. 3. Direct marketing emphasizes trackable, measurable responses from customers — regardless of medium. Direct marketing is practiced by businesses of all sizes — from the smallest start-up to the leaders on the Fortune 500. A well-executed direct advertising campaign can prove a positive return on investment by showing how many potential customers responded to a clear call-to-action. General advertising eschews calls-for-action in favor of messages that try to build prospects’ emotional awareness or engagement with a brand. Even well-designed general advertisements rarely can prove their impact on the organization’s bottom line. A recent study by the Direct Marketing Association reports that in 2010, marketers – commercial and nonprofit – spent $153.3 billion on direct marketing, which accounted for 54.2% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.798 trillion in incremental sales. In 2010, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2010, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million US jobs. Direct marketing is attractive to many marketers because its positive results can be measured directly. For example, if a marketer sends out 1,000 solicitations by mail and 100 respond to the promotion, the marketer can say with confidence that campaign led directly to 10% direct responses. This metric is known as the response rate, and it is one of many clearly quantifiable success metrics employed by direct marketers. In contrast, general advertising uses indirect measurements, such as awareness or engagement, since there is no direct response from a consumer. Measurement of results is a fundamental element in successful direct marketing. The Internet has made it easier for marketing managers to measure the results of a campaign. This is often achieved by using a specific website landing page directly relating to the promotional material. A call to action will ask the customer to visit the landing page, and the effectiveness of the campaign can be measured by taking the number of promotional messages distributed (e.g., 1,000) and dividing it by the number of responses (people visiting the unique website page). Another way to measure the results is to compare the projected sales or generated leads for a given term with the actual sales or leads after a direct advertising campaign. While many marketers recognize the financial benefits of increasing targeted awareness, some direct marketing efforts using particular media have been criticized for generating poor quality leads, either due to poor message strategy or because of poorly compiled demographic databases. This poses a problem for marketers and consumers alike, as advertisers do not wish to waste money on communicating with consumers not interested in their products. Some of these concerns have been addressed by direct marketers by the use of individual opt-out lists, variable printing, and better-targeted list practices. Additionally, in order to avoid unwanted mailings, members of the marketing industry have established preference services that give customers more control over the marketing communications they receive in the mail. The term junk mail, referring to unsolicited commercial ads delivered via post office or directly deposited in consumers mail boxes, can be traced back to 1954. The term spam, meaning unsolicited commercial e-mail, can be traced back to March 31, 1993, although in its first few months it merely referred to inadvertently posting a message so many times on UseNet that the repetitions effectively drowned out the normal flow of conversation. To address the concerns of unwanted emails or spam, in 2003, The US Congress enacted the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act to curb unwanted email messages. Can-Spam gives recipients the ability to stop unwanted emails, and set out tough penalties for violations. Additionally, ISPs and email service providers have developed increasingly effective Email Filtering programs. These filters can interfere with the delivery of email marketing campaigns, even if the person has subscribed to receive them, as legitimate email marketing can possess the same hallmarks as spam. There are a range of email service providers that provide services for legitimate opt-in emailers to avoid being classified as spam. Consumers have expressed concerns about the privacy and environmental implications of direct marketing. In response to consumer demand and increasing business pressure to increase the effectiveness of reaching the right customer with direct marketing, companies specialize in targeted direct advertising to great effect, reducing advertising budget waste and increasing the effectiveness of delivering a marketing message with better geo-demography information, delivering the advertising message to only the customers interested in the product, service, or event on offer. Additionally, members of the advertising industry have been working to adopt stricter codes regarding online targeted advertising. Any medium that can be used to deliver a communication to a customer can be employed in direct marketing, including: Email Marketing Sending marketing messages through email or Emailmarketing is one of the most widely used direct-marketing methods. One reason for email marketings popularity is that it is relatively inexpensive to design, test, and send an email message. It also allows marketers to deliver messages around the clock, and to accurately measure responses. Online Tools With the expansion of digital technology and tools, direct marketing is increasingly taking place through online channels. Most online advertising is delivered to a focused group of customers and has a trackable response. * Display Ads are interactive ads that appear on the Web next to content on Web pages or Web services. Formats include static banners, pop ups, videos, and floating units. Customers can click on the ad to respond directly to the message or to find more detailed information. According to research by eMarketer, expenditures on online display ads rose 24.5% between 2010 and 2011. * Search: 49% of US spending on Internet ads goes to search, in which advertisers pay for prominent placement among listings in search engines whenever a potential customer enters a relevant search term, allowing ads to be delivered to customers based upon their already-indicated search criteria.This paid placement industry generates more than $10 billion dollars for search companies. Marketers also use search engine optimization to drive traffic to their sites. * Social Media Sites, such as Facebook and Twitter, also provide opportunities for direct marketers to communicate directly with customers by creating content to which customers can respond. Mobile Through mobile marketing, marketers engage with prospective customers and donors in an interactive manner through a mobile device or network, such as a cellphone, smartphone, or tablet. Types of mobile marketing messages include: SMS: (short message service) — marketing communications are sent in the form of text messages, also known as texting. MMS: (multi-media message service) — These messages use elements such as images, video, and audio; Mobile Applications: Smartphone-based mobile apps contain several types of messages. Push Notifications are direct messages sent to a user either automatically or as part of a campaign. They include transactional, marketing, geo-based, and more. Rich Push Notifications are full HTML Push Notifications. Mobile apps also contain Interactive ads that appear inside the mobile application or app; Location-Based Marketing: marketing messages delivered directly to a mobile device based on the users location; QR Codes (quick-response barcodes): This is a type of 2D barcode with an encoded link that can be accessed from a smartphone. This technology is increasingly being used for everything from special offers to product information. Mobile Banner Ads: Like standard banner ads for desktop Web pages but smaller to fit on mobile screens and run on the mobile content network Direct Mail The term direct mail is used to refer to communications sent to potential customers or donors via the postal service and other delivery services. Direct mail is sent to customers based on criteria such as age, income, location, profession, buying pattern, etc. Direct mail includes advertising circulars, catalogs, free-trial CDs, pre-approved credit card applications, and other unsolicited merchandising invitations delivered by mail to homes and businesses. Bulk mailings are a particularly popular method of promotion for businesses operating in the financial services, home computer, and travel and tourism industries. In many developed countries, direct mail represents such a significant amount of the total volume of mail that special rate classes have been established. In the United States and United Kingdom, for example, there are bulk mail rates that enable marketers to send mail at rates that are substantially lower than regular first-class rates. In order to qualify for these rates, marketers must format and sort the mail in particular ways – which reduces the handling (and therefore costs) required by the postal service. In the US, marketers send over 90 billion pieces of direct mail per year. Advertisers often refine direct mail practices into targeted mailing, in which mail is sent out following database analysis to select recipients considered most likely to respond positively. For example, a person who has demonstrated an interest in golf may receive direct mail for golf-related products or perhaps for goods and services that are appropriate for golfers. This use of database analysis is a type of database marketing. The United States Postal Service calls this form of mail advertising mail (admail for short). Telemarketing Another common form of direct marketing is telemarketing, in which marketers contact customers by phone. The primary benefit to businesses is increased lead generation, which helps businesses increase sales volume and customer base. The most successful telemarketing service providers focus on generating more qualified leads that have a higher probability of getting converted into actual sales. The National Do Not Call Registry was created in 2003 to offer consumers a choice whether to receive telemarketing calls at home. The FTC created the National Do Not Call Registry after a comprehensive review of the Telemarketing Sales Rule (TSR). The do-not-call provisions of the TSR cover any plan, program, or campaign to sell goods or services through interstate phone calls. The provisions do not cover calls from political organizations, charities, telephone surveyors, or companies with which a customer has an existing business relationship. Canada has its own National Do Not Call List (DNCL). In other countries it is voluntary, such as the New Zealand Name Removal Service. Voicemail Marketing Voicemail marketing emerged out of the market prevalence of personal voice mailboxes, and business voicemail systems. Voicemail marketing presented a cost effective means by which to reach people directly, by voice. Abuse of consumer marketing applications of voicemail marketing resulted in an abundance of voice-spam, and prompted many jurisdictions to pass laws regulating consumer voicemail marketing. More recently, businesses have utilized guided voicemail (an application where pre-recorded voicemails are guided by live callers) to accomplish personalized business-to-business marketing formerly reserved for telemarketing. Because guided voicemail is used to contact only businesses, it is exempt from Do Not Call regulations in place for other forms of voicemail marketing. Voicemail courier is a similar form of voicemail marketing with both business-to-business and business-to-consumer applications. Broadcast Faxing Broadcast faxing, in which faxes are sent to multiple recipients, is now less common than in the past. This is partly due to laws in the United States and elsewhere which regulate its use for consumer marketing. In 2005, President Bush signed into law S. 714, the Junk Fax Prevention Act of 2005 (JFPA), which allows marketers to send commercial faxes to those with whom they have an established business relationship (EBR), but imposes some new requirements. These requirements include providing an opt-out notice on the first page of faxes and establishing a system to accept opt-outs at any time of the day. Fax senders must begin complying with these new requirements, which are described in this fact sheet. Roughly 2% of direct marketers use fax, mostly for business-to-business marketing campaigns.[16] Also, due to the popularity of a variety of digital communication methods, the overall use of faxes is less than in the past. Couponing Couponing is used in print and digital media to elicit a response from the reader. An example is a coupon which the reader receives through the mail and takes to a stores check-out counter to receive a discount. Digital Coupons: Manufacturers and retailers make coupons available online for electronic orders that can be downloaded and printed. Digital coupons are available on company websites, social media outlets, texts, and email alerts. There are an increasing number of mobile phone applications offering digital coupons for direct use. Daily Deal Sites offer local and online deals each day, and are becoming increasingly popular. Customers sign up to receive notice of discounts and offers, which are sent daily by email. Purchases are often made using a special coupon code or promotional code. The largest of these sites, Groupon, has over 83 million subscribers. Direct Response TV Direct marketing via television (commonly referred to as DRTV) has two basic forms: long form (usually half-hour or hour-long segments that explain a product in detail and are commonly referred to as infomercials) and short form, which refers to typical 30-second or 60-second commercials that ask viewers for an immediate response (typically to call a phone number on screen or go to a website). TV-response marketing — i.e. infomercials — can be considered a form of direct marketing, since responses are in the form of calls to telephone numbers given on-air. This allows marketers to reasonably conclude that the calls are due to a particular campaign, and enables them to obtain customers phone numbers as targets for telemarketing. One of the most famous DRTV commercials was for Ginsu Knives by Ginsu Products, Inc. of RI. Several aspects of ad, such as its use of adding items to the offer and the guarantee of satisfaction were much copied, and came to be considered part of the formula for success with short-form direct-response TV ads (DRTV) Direct Response Radio In direct response radio, ads contain a call to action with a specific tracking mechanism. Often, this tracking mechanism is a call now prompt with a toll-free phone number or a unique Web URL. Results of the ad can be tracked in terms of calls, orders, customers, leads, sales, revenue, and profits that result from the airing of those ads. Insert Media Another form of direct marketing, insert media are marketing materials that are inserted into other communications, such as a catalog, newspaper, magazine, package, or bill. Coop or shared mail, where marketing offers from several companies are delivered via a single envelope, is also considered insert media. Out-of-Home Out of home direct marketing refers to a wide array of media designed to reach the consumer outside the home, including transit, bus shelters, bus benches, aerials, airports, in-flight, in-store, movies, college campus/high schools, hotels, shopping malls, sport facilities, stadiums, taxis — that contain a call-to-action for the customer to respond. Direct Response Magazines and Newspapers Magazine and newspaper ads often include a direct response call-to-action, such as a toll-free number, a coupon redeemable at a brick-and-mortar store, or a QR code that can be scanned by a mobile device — these methods are all forms of direct marketing, because they elicit a direct and measurable action from the customer. Direct Selling Direct selling is the sale of products by face-to-face contact with the customer, either by having salespeople approach potential customers in person, or through indirect means such as Tupperware parties. Grassroots/Community Marketing The door-to-door distribution of flyers and leaflets within a local community is a business-to-consumer form of direct marketing used extensively by restaurants, fast food companies, and many other business focusing on a local catchment. Similar to direct mail marketing, this method is targeted purely by area and community, and costs a fraction of the amount of a mailshot, since it is not necessary to purchase stamps, envelopes, or address lists with the names of home occupants.

Life for ofelia of pans labyrinth

Life for ofelia of pans labyrinth Introduction (2,500) In the year of 2006 we saw two girls fall down a rabbit hole of mystery, wonder and danger. Two female protagonists engaged with the fantasy worlds of Terry Gilliams Tideland (2006) and Guillermo Del Toros Pans Labyrinth (2006). For Jeliza Rose in Tideland, life was hard and lonely and so she began to slip into a shape-shifting and somewhat surreal version of her difficult reality. Life for Ofelia of Pans Labyrinth, is the violent and unforgiving environment of fascist Spain ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­, where she befriends a faun and learns of a fantastical realm where she is princess. These girls are faced with tough and unsympathetic realities and a fall down the rabbit hole somewhat rescues them. Next in 2007, The Bridge to Terabithia (2007) presents another child protagonist whose engagement with an alternate reality has shocking and shattering effects. It is becoming increasingly difficult to ignore the .. This is part of a recent and unmistakeable revival of interest in fantasy; ‘in the last few years, fantasy in general has roared back into a prominent place in popular culture'[1] with the emergence of screen adaptations of fantasy novels. The pivotal year for the resurgence in fantasy was 2001 where the first instalment of J.K. Rowlings Harry potter with Chris Colombuss Harry Potter and the Philosophers Stone (2001) and the first part of J.R.R. Tolkiens The Lord of the Rings with Peter Jacksons The Fellowship of the Ring(2001) gained box office success a subsequent ‘global hunger for fantasy'[2]has been revealed. David butler contemplates an apparant golden age of fantasy[3] due to the recent commodifcation of the fantastic. Howvere there have been despite a general lack of study and theorising of the fantastic there has been some abundance in analysis since this revival yet there seems to be a gap in the field in terms of the focus of the child portagonist in relation t o the contentoius and debeateable problem of escapism. This paper contenplates the how each of theses films engage with fantasy and wthat the implications of escapism are. A considertaion within films diegesis concerning the child protagonists relation to escapism and alternate realities is made What is interesting about each of the studied films is all concern pubescent child protagonists who journey to alternate worlds. The child hero figure is profound, timeless and powerful and this immense popularity has many implications for the audience. by constructing a cinematic viewpoint from a childs perspective, filmmakers make assumptions about the nature of childhood. The ‘childhood as a point of view is rendered by filmmakers where the child, or children, feature, often at the centre of the narrative, while at the same time, signifcanlty acting as the narrator. These are films that use a child to take us on a journey of discovery. ESCAPISM ARGUMENT?-that these dark fantasy films present inncoence against adult vice and that subsequently ADULTS FEEL UNCOMFOTABLE AND REACT NEGATIVELY. The childs superior wisdom, an assumed vantage point of innocence and ‘greater access to fantasy, leaves the adults in the audience to see their own absurdity and harshness through the eyes of the child,[4] this is a prevalent feeling in Tideland and Pans Labyrinth as the sexual promiscuity of Dell and the violence and corruptedness of Captain Vidal is set against the fragile youthfulness of the Ofelia and Jeliza-Rose. ESCAPISM ARGUMENT!!!!Through the eyes of the child, we engage with the wonderous and the strange, which becomes a ‘reservoir of strength for the child. The notion that the child as an innocent, pure and untouched figure is one that is enchanting to audiences and filmmakers alike. The young feisty female protagonists in these films have developed and are a far cry from the passive and submissive, one dimensional characters of Disney. This is significant in the development of the child protagonist and alternate world fairytale as Disney dominated that fairytale on film niche. The innovative animation of Disney was indeed extraordinary, yet in Jack Zipes view Disney actually promoted the ‘domestication of the imagination.[5] Walt Disneys fairytale films offered an ‘eternal return of the same, with stereotypical characters and a significant emphasis on thematic structure aswell as an encouragement of ‘non-reflective reviewing.[6] Zipes makes the argument that Disney produces emotionally comforting, unchallenging material. In contrast to Disneys reproduction of fairytale film, Guillermo Del Toros Pans Labyrinth, Terry Gilliams tideland and Gabor Csupos The Bridge to Terabithias combines; a rendering of the fairytale narrative (in the case of Pans Labyrinth), various styles and themes to create complex and challenging films that cross generic boundaries. Tough, resilient girls whose harsh realities are thrust upon the audience in an un comforting manner are the feature of these latest fantasy films. This paper considers young female protagonists who have to encounter and deal with dramatic and fundamental changes in their lives. These are related to the transformation of girls into women; emergence of puberty and adult sexuality. Central to this project is a focus on psycho sexual and social transformations. The child hero figure is a powerful and profound one that has a timeless essence. And this familiar hope of the child hero is visible at the centre of each of these films. The popularisation and common use of the child figure has its roots in Victorian society, an era in which fairytales were institutionalised in the West. At the end of the nineteenth century fairytales were being written and published in abundance after a period of being directed at the adult elite classes they began to be created for children and the family. Industrialization had radically transformed society and effects of alienation and repression were felt. Alices Adventures in Wonderland (1865)[7] written in Britain by Charles Lutwidge Dodgson under the pen name of Lewis Carroll. Alices Adventures in Wonderland was deliberately created with a total absence of didacticism[8] and is considered one of the wildest and imaginative of Fairy Tales in vcitorian society. The highly successful novel tells the story of Alice who takes down a trip down a rabbit hole to a Wonderland of pun, symbolism and nonsense. Carrolls Alice books (nine in total) were part of a movement which began to expeiement with Tzvetan Todorovs notion of ‘non-signification, which is now an established mode of the fantastic. Epistempological doubt was the feature of much nineteenth centuray literature, themes of madness, hallucinations, double personalities and general splitting and divisions of subjects made up the gothic, marvellous and fantastic literature. Carrolls Wonderland presents a the challenging of self. Identity is unstable, Alice shrinks and grows in size, and the Cheshire cat disappears to a grin creating ‘the plasticity of a dream'[9]. Books which have been adaptetd inot successful films and television series ushc as Alices Advanetures In Wonderland, The Wonderful Wizard Of Oz and The Chronicles Of Narnia series written over between mid nineteenth century and the mid-twentieth century all feature adventourous young protagonists with either have absent parents or are orphans, who all embark on their own journeys of discovery . the poratgonist are at a prebuscent age and are sexual and asexual at the same time, the journeys they take involve gaining maturity a consciousness that is closer to that of an adult toward the end. The Wonderful Wizard of Oz written in 1900 by American novelist Frank. L Baum features another one of the most recognised young female protagonists young orphaned Dorothy Gale. The novel was immensely popular on release and several film adaptations have been created since. MGMs 1939 technicolor screen adaptation, The Wizard ofOz directed by Victor Flemming is the most widely acknowledged version and remains a staple part of American (and Western) popular culture. After the success of the films the idea of Dorothy Glae and the land of Oz grew to become a ####commodity and gained a cultural following, (such as the charcters and icongraohy from the film appeared in the Christmas 2009 Harrods window display) . The sepia colours of the opening and ending of Flemmings film emohasuzes the bleakness and dreariness thta Dorothy percievs the farm where she lives to be, aswell as reflecting the feelings of disenchantment that people felt due to the hardship of the Deppression in America at the time, people cold relate to Dorothys dissatisfaction in her surroundings, they also longed for ‘somewhere over the rainbow. After realising that ‘there is no place like home Dorothy returns to Kansas, and a common feature of fairytakles and childrens literature, the return-to-reality closure is provided. Dorothy, disenchanted and with only her dog ToTo as company suddenly hurricane suddenly seizes the farm and Dorothy lands in Oz, filmed in vivid technicoulur emphasizing the spectacularness and wonder of her fantasy world. Dorothy lives with her inattentive aunt and uncle, unloving mothers or substitute mothers are a frequent character in fairytales, which leaves the protagonist feeling unloved. If we accept the common psychoanalytic reading that Oz represents Dorothys mind then it can be read that the characters are exaggerated parts of herself; the downhearted and self-critical scarecrow may reflect Dorothys low self esteem, the rigid tin man who cannot feel love be a sign of Dorothys emotional repression and the cowardly lion could indicate her lack of moral assurance.[10] however, in the film, it is made clear that her three companions were actually the farmhands all along. The characters journey to the wizard to try and obtain lacking virtues; a brain signifying intelligence, a heart meaning love and courage indicating self belief and confidence. The fact that we realise they each had the qualities they were searching for means, in the case of the book, Dorothy does also. Baum provides a clear message ‘that we have within us the qualities we seek.'[11] Jones asserts that this message is of ‘considerable reassurance to children in the process of maturation'[12] the alternate worlds provide opportunities to learn about the human condition and for self discovery, for the reader-audience aswell as for the protagonist. The return to Kansas which acts as closure, therefore rejects fantasy by sentamentalizing it[13] and ignoring its subve rsive implications. Dorothys wish to return to Kansas is fulfilled and Aunt Ems joy at having Dorothy return emphasizes Dprothys conscious contentment as shebecomes a maternal and affectionate mother figure. Has Kansas changed and has Dorothy transformed? Dorothy is transported to the splendorous and green world of Oz out of the dreariness of Kansaa, yet she wishes for return and so home is never far away. Dorothy cannot leave Oz until she completes tasks, which include killing witches, thus she a fantasy world provides immense powers, she must then find the wizard. The fact taht she can only return to Knasa after learning of the enchantments and dangers of Oz alludes to the fact that fantasy is about confronting as oppose ot evading reality. C. S. Lewis presented Gary Westfahl observes the long-established concern with the romantic child; ‘western tradition has long honoured children as being purer and naturally better than adults because they have not yet been corrupted by worldly ways; they lie in William Blakes blessed world of innocence, not his wicked world of experience'[14] The image of the child as being closer to God than the adult, is set against the adult who is morally unclean due to the corruption of wicked experience appeared in much religious ritual and ancient myth. Children traditionally said to represent innocence[15]. It is interesting to note that the word ‘innocence is cognate with noxious and derives from Latin nocere ‘to harm (Stein) innocence then is the condition of being unharmed,[16] which is where the fascination with the idea of the child arose. The opposite of innocence then is experience, which gives us the title of William Blakes Songs of Innocence and of Experience. Blake sets up powerful binaries of childhood innocence and adults as experienced thus spiritually harmed, this literature has had a powerful influence on and reflected Victorian societys attitudes. The passage assumes a world in which any experience is dangerous to the soul. Marina Warner, a writer and mythographer has contributed significantly to the theory of film which has a relatively short lived history. She brings an understanding of modes of narration and codes of representation which distinguish the medium as ones that are prefigured by an extensive history of cultural production, greatly influencing the medium. With a strong affinity to writer Angela Carter, Warner takes a feminist approach to the study of fairytale and fairytale on film. Her central concern is reclaiming the cinematic use of the fairytale narrative and making a consideration of its representation to female experience, particularly to rites of passage. By doing this, Warner also considers the child figure in films which are not necessarily made for children but have a child as a narrator. She observes the appeal of the child as a central figure comes from ‘the prelasparian notion of innocence and the implication that children, by virtue of not being bound by adult rationality, have greater access to the world of imagination and fantasy.'[17] Thus the child protagonist can engage wilfully with fantastical realms which adults regard as impossible. The fantasy genre has a close affinity with the ‘Wonder Tale defined by some critics, or the ‘Folk Fairy Tale by others. For all allegorists of a Neo-Platonist perspective, fairytales were scriptures of the spirit, displaying messages of universal love and death.[18] Paganism and psychoanalytic studies, such as Sigmund Freuds notion of the uncanny, have defended the fantasy as something that is fundamental to the human being. In contrast to the above universalising interpretations, the contemporary situation reveals the emergence of a socio-historical school which considers fairytales and fantasy as a direct impression of reality. They are embedded in popular culture, yet are subject to change and transformation reflecting new developments. The fairytale and fantasy are subsequently a ‘tool for thought, a multicoloured skein of images with which to think about the real, both reiterating and shaping the real in restructured narratives, reassemble images.[19] Therefor e a consideration needs to be madeevaut the contemporary situation of fantasy and fairytale in film. This paper explores whats different between these films. Although Gilliam introduced Tideland with the prediction that some people will love it and some people will hate it, he may not have been prepared for the profusion of heated, disgusted and outraged reactions which followed the films relase, including people walking out of the cinema. With 157 reviews posted on the internet movie database, tideland ‘was (rightly) savaged by critics and ignored by most audiences,'[20]â€Å" some kind of Alice in Wonderland with psychic tinge†[21] â€Å"the worst movie i have ever seen† â€Å"UNPLEASANT†, â€Å"perverse, ..†, â€Å"Unwatchable.† â€Å"Nauseating.† ‘Mr. Gilliam descends into curdled silliness. It might be said that his imagination knows no boundaries; it might be good if he found some. A. O. Scott from The New York Times â€Å"Tideland† is rated R. It has drug use, gruesome deaths and extremely icky sexual implications. [22]Owen Gleiberman from Entertainment Weekly writes that Tideland an F, calling it gruesomely awful. [23] Despite overall positive critical reception, there was much negative reactions tp pans Labyrinth, also revealed people recated badly to fairytales that werwe scary, ‘the senseless murder of an innocent child—make Pans Labyrinth irredeemable in my eyes.'[24] And another review argued ‘I dont believe for a second that this is any kind of fairy tale.'[25]more angry reviewers did nto agree with the fairytale genre labelling, ‘Only if we as adults have decomposed our standards so that torture and suffering constitute fairy tales.'[26] People This paper also makes a consideration of escapisms dishonoured status. It attempts to make a contribution to the overdue reconsideration of fantasy literature and film. The overall structure of the study takes the form of five chapters, including this introductory [1] Susan Napier makes this observation in 2005at the beginning of a discussion regarding Japanese anime, David Butler (2009) Fantasy Cinema: Impossible Worlds, Wallflower Press, p6 [2] Susan Napier in David Butler fantasy cinema: impossible Worlds (2009) [3] David Butler discusses and summarises ‘the problem of fantasy and escapism in his recently published and insightful overview of key themes and debates in fantasy cinema, Fantasy Cinema: Impossible Worlds(2009) London: Wallflower Press ,p5. [4] Marina Warner, Through A Childs Eyes, Internal Bfi Seminar, 12 February 1992, P44 [5]Jack Zipes (1997) Happily Ever After: fairy tales, children and the culture industry, New York; London: Routledge, p92. [6] Jack Zipes (1994) fairytale as myth, myth as fairytale, Lexington : University Press of Kentucky,pp94-95 [7] Patrick Brantlinger, William B Thesing (2002) A companion to the Victorian Novel. Wiley-Blackwell. p360. [8] Barbara Smith Chalou (2007) Struwwelpeter: humor or horror? : 160 years later. Lexington books. p75. [9] Manlove, C, N. (2003) From Alice to Harry Potter Childrens Fantasy in England. Christchurch, N.Z: Cybereditions. p20. [10] ibid. [11] Wolstenholme (2000) The Wonderful Wizard of Oz. pxxxiv. [12] Jones (2002) The Fairy Tale. p95. [13] Sarah Gilead, Magic abjured: closure in chidlresn fantasy fiction, PMLA, Vol. 106, No. 2 (Mar., 1991), Modern Language Association pp. 277-293, p279 [14] px [15] Eric S. Rabkin ‘Infant Joys: The Pleasures of Disempowerment in Fantasy and Science Fiction (J.C.Cooper An Illustrated Encyclopedia of Traditional Symbols, London: Thames and Hudson, 1978)p16 [16] ibid [17] Marina warner. Cinema and realms of enchantment, P6 [18] Marina warner, The Uses Of Enchantment, lecture at the NFT (7 February 1992) P16 [19] Marina Warner, The Uses Of Enchantment, lecture at the NFT (7 February 1992)p17 [20] Alex Billington, http://www.imdb.com/title/tt0410764/news?year=2008 [21] HurtGenerator(Wed Dec 20 2006 11:39:07 http://www.imdb.com/title/tt0410764/board/nest/56980592?d=61756820p=6#61756820 [22] ^ Tideland: A Girl Endures a No-Mans Land by Dwelling in the Make-Believe, A. O. Scott, The New York Times, October 13, 2006 [23] Owen Gleiberman [24] fmcchris, ‘Devoid of grace, wit, and soul, 6 June 2007, http://www.imdb.com/title/tt0457430/usercomments?filter=hate [25] Paulk-20, ‘Harmful at best, 1 June 2007, http://www.imdb.com/title/tt0457430/usercomments?filter=hate [26] Robert, ‘i waited so long to be rewarded with dissapointment, 15 may 2007, http://www.imdb.com/title/tt0457430/usercomments?filter=hate